Coldplay - Music of The Spheres Social Activation
In support of the release of the band’s Music of the Spheres album, Laundry Service created an immersive and disruptive social campaign. This campaign expanded on Coldplay’s world building - utilising motion, graphic and sound design to immerse viewers in the universe of The Spheres.
The audience was challenged to decode a message using evergreen assets that had been “hacked” by aliens from the different planets featured in Coldplay’s universe. Those who successfully decoded the message would gain access to an immersive in-person listening experience prior to the album’s release.